YouTube offers brands a new way to ensure they are transparent to viewers on paid content that appears on the video sharing site.
"We are launching a new optional video feature that adds visible text to the video for the first few seconds that a viewer is watching, informing viewers of a paid promotion, " YouTube announced . "Creators can also choose to add this text disclosure to any existing video without losing their viewership or other video statistics. "
You can add this text alert to your sponsored videos by selecting the "video contains paid videos " option. promotion ”. Viewers will then see this:
The key word here is "optional. It will ultimately be up to YouTube brands, companies and influencers to be honest and transparent in their collaborations. YouTube advises you to follow your country's disclosure rules and regulations.
Transparency is important, especially for brands that want to engage in authentic influencer marketing. People want find out if influencers recommend a product because they really like it or because they are paid to approve it.
Unfortunately, the new functionality in YouTube will not prevent unethical brands to continue to do their best to prevent disclosures from appearing on YouTube and other social networks.is, the Federal Trade Commission (FTC) is certainly watching closely.
Just a few months ago, the FTC denounced Warner Brothers for failing to ensure that major YouTube influencers were leaked during video game reviews. These reviews for "Middle-Earth: Shadow of Mordor " appeared on PewDiePie's YouTube channel, among others, and garnered 5.5 million views.
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