As with any writing, writing blog articles requires skills. To keep your reader interested, you should think about the structure of your piece and write articles You can help your readers to understand the basic concept of an article by providing clear headings, subtitles and paragraphs. If people understand and like an article, they will be much more likely to link, share andtweet about it - and it will increase your ranking. So if you want to improve your ranking, improve your writing skills. Start with these tips on how to write an SEO optimized blog article!
To some, writing for SEO and writing to attract and captivate your audience may seem like two conflicting goals. I totally disagree. Indeed, if you want a readable and SEO-friendly blog post, the words for which you want to be found must be very important. But, using more keywords seriously affects the readability of your text, which you certainly don't want to do.
This post provides tips on writing blog posts that are both readable and SEO-friendly. These two objectives must always go hand in hand.
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Before you start writing: keyword research
Before starting to write , you need to perform a keyword research . If you want to dominate the search results, you will only have to find the words that your audience is actually looking for. These are the topics you should write about and the words you should use in your text.
Now let's start with some writing tips!
Key writing tips for good blog articles
Most of all, your blog article should be a good piece of writing! When starting a new blog post, many bloggers simply start writing, typing anything that comes to mind. Although it may workfor some people who have natural writing skills, others may need help. Personally, I always follow these "rules when I blog."
1. Think before you write!
Think carefully about your room's message. What do you want to tell your readers or what central question do you want to answer? What is the purpose of your article? And what do you want your readers to do at the end of the page? Record the answers to these questions before you begin.
2. Design a structure for your blog article
Start your article by creating a clear structure . Each article must have:
- a kind of introduction (in which you introduce your subject);
- a body (in which the main message is written);
- a conclusion (which should summarize the most important ideas or draw a conclusion).
Note what you mean in the three sections.You now have some sort of summary of your message. Now the real writing can begin.
3. Use paragraphs
Everyone uses paragraphs, but not everyone uses them well. Don't start each new sentence on a new line, just because it looks nice. There should be a logical reason to start a new paragraph. Each paragraph must have its own idea or subject. Ask yourself what is the main idea of each paragraph. You should be able to summarize this main idea in one sentence. If you need more sentences, you just need to use more paragraphs .
4. Use headers
Headers structure the entire page, so use them . They are important not only for readability, but also for SEO . The titles also help Google to grasp the main topics of a long article and howtherefore help you in your ranking. If you want people to find their way into your articles, you need to use captions to direct people, help them scan your page, and clarify the structure of your articles. Make sure to use your keywords in some subtopics , but not in each of them, as this will make the text awkward and unnatural, which will discourage people from reading more far.
5. Use signal words
Signal words help people navigate your text and capture the main ideas. Suppose, for example, that there are three reasons why people buy your product. You should use indicator words like: "first; "Second and" finally. In addition, words like "nevertheless," surely and "indeed give a clear signal to your readers. Readers will instantly see that a conclusion will follow after words like "therefore," therefore or "in."for this reason. The signal words are therefore very important for adding structure to your text.
6. Let other people read your message
Before posting your message, let someone else read it first. Ask them if they understand the main concept of your message and invite them to correct typos and grammatical errors.
7. Optimize the length of your article
Make sure your articles contain at least 300 words. Google likes long articles, however, if your article is too long - and not so easy to read - it might scare users. Only try to write long articles when you know you are a qualified writer. Check out this article if you want to know: " how long my article should be ". And don't forget to use your focus keyphrase from time to time!
8. Link to previous content
If you've already written content on the same subject as your current post, be sure to link these posts together. This will make your message stronger because you show some authority on the subject. In addition to this, your link structure is also important for your Google ranking. And of course, readers may also be interested in reading these related articles. If you want to know more about this, you should read the internal links for SEO .
9. Add content regularly
Regularly adding new blog posts to your website tells Google that your website is alive. If it is not an active website, Google will crawl it less often, which could affect your ranking. But don't post just for the sake of posting. Make sure you publish high quality content: informative and well-written articles that fit the intention to relooking for people.
10. Use our Yoast SEO plugin
The analysis tool of our Yoast SEO plugin helps you write readable blog articles and optimized for SEO. Start by choosing your targeting keyword , as this is the most important search term that people will find this particular page for. Then it performs all kinds of checks to see if your publication is well optimized:
- Our plugin checks your publication to see if you have used the key phrase in the right places, like your copy, the title, meta deion, alternative text and URL. Yoast SEO Premium will also recognize different word forms of your key phrase .
- It checks the readability of your text: are your sentences or paragraphs too long? Do you use transition words?
- It checks internal and external links and images in thearticle. Yoast SEO Premium even provides suggested links to related articles on your site.
- It calculates the frequency with which you use your key phrase in your text: not enough or too often? In Premium, it also checks whether you have distributed your key phrase or its synonyms correctly.
- It also checks to see if other pages on your website are using the same focus keyword, to prevent you from competing with yourself .
If you write a relatively user-friendly blog article (based on the aspects discussed above)) the plugin will indicate this with a green bullet. Pages with green bullets will help you improve the ranking of your website pages.
Note that not all points must be green for the overall SEO score to be "good". For example, here are the results of this post, which has a "good score:
If you want to know how to use SEO and readability analysis of Yoast SEO exactly, read this article on how to use Yoast SEO properly .
The days when a few SEO tips were enough for your website to rank well in Google. Quality content is king these days. And good content also leads to more links, partages, tweets and refer visitors to your website. Of course, there are always other things you can do to maximize the SEO friendliness of your message, but most importantly, write very, very good messages! Still not sure if your blog post is ready for publication? Take a look at this checklist and make sure everything is ready for you!
Learn more: SEO writing: the ultimate guide